Aug 29, 2007
August 29, 2007, Shanghai, China - Spreadtrum Communications, Inc. (NASDAQ: SPRD), one of China's leading wireless baseband chipset providers, today announced its SC6600H, an enhanced GSM/GPRS multimedia baseband chip optimized for the music mobile phone combining high quality music playback functions with CD sound quality.
Consumers demand rich multimedia functions from their mobile phones, and high-fidelity music playback is no longer just a "high end" option, but has become a "must have" feature for the mainstream phone user, too. Consequently, consumers have become increasingly critical about the quality of their phone's music playback as well. Yet the sound effects produced by many current mobile phones, especially entry level models, have not met even basic MP3 quality levels. Utilizing advanced audio processing technologies, the SC6600H enables mobile phones to become music players that produce CD-quality stereo sound.
The SC6600H is primarily targeted at solutions for the music-oriented mobile phone market, emphasizing better sound quality and optimizing functions, such as supporting half rate (HR), full rate (FR), enhanced full rate (EFR) and adaptive multi-rate (AMR) voice codec. At the same time, SC6600H also supports features such as GPRS multi-slot Class 10,voice recording, Bluetooth® interface, and more. Further, the SC6600H is designed to provide high reliability, in addition to its integrated features, strong stability and low power consumption. Since the SC6600H enables mobile phone manufacturers and design houses to create handsets with high quality sound effects at a low cost, Spreadtrum believes it is an ideal choice for "entry level" phone models.
Commenting on the announcement, Dr. Ping Wu, President and CEO of Spreadtrum, said, "With this introduction, we are raising the standard for entry level mobile phones and making it possible for mainstream consumers to enjoy music with CD sound quality on their mobile phones. This illustrates what Spreadtrum's chip design efforts endeavor to accomplish--help enhance the bliss of consumer experience through high tech innovation."
Spreadtrum began sampling the SC6600H chip in the third quarter of this year. The chip is available in a 240-ball LFBGA package, low-power design, 3V for I/O and 1.8V for core.